Certified Tourism Ambassador Training

Certified Tourism Ambassador Training

Start Date:

Wednesday, November 15, 2017

End Date:

Wednesday, November 15, 2017





End Time:



Suite 112

Box Office:


Event Description

Become a CTA!

Individuals working in Rochester's hospitality industry are invited to be trained as Certified Tourism Ambassadors (CTAs). CTAs exemplify excellence in hospitality by delivering quality guest experiences and serving as knowledgeable ambassadors for our city. The CTA program is part of Rochester's one-of-a-kind hospitality initiative, Experience Accreditation.

Program Overview

Over 1,000 individuals have been trained as Certified Tourism Ambassadors since the CTA program was launched in Rochester in 2011. The program is a nationally recognized certification program for the tourism and hospitality industries. Tours and classes are offered to all individuals involved in the tourism/hospitality industry (Mayo Clinic employees, hotel staff, restaurants, volunteers, etc.). The program teaches best practices and ensures that CTAs understand their role in turning every visitor encounter into a positive experience and helping to position Rochester as a destination of choice.

There is a one-time, non-refundable, non-transferrable application fee of $40 per person for the four-hour Mayo Clinic/City tour and classroom session. There is also an annual $29 renewal fee. The program is designed for everyone including frontline staff, management, and executive staff, and provides national certification.

The City of Rochester and Mayo Clinic have supported the development of our destination specific program (Rochester DMC Ambassador Program) since its launch in March 2011. ​

CTA Benefits​

Upon successful completion of the program, CTAs receive:

​​​​•A certificate and gold pin, showing your designation as a CTA
​​​​•Invitations to CTA program networking events
​​​​•CTA "rewards" through discounts and participating restaurants, attractions, etc. ​

How To Register​​

Click ​​here​​​ for more information about the CTA Program or to view our upcoming training dates. As an Accredited Provider, the Rochester Convention & Visitors Bureau (RCVB) presents the official CTA designation on behalf of the Tourism Ambassador Institute.

For more information about the Certified Tourism Ambassador program, contact:

Keeley Hruska, Director of Visitor Experience,​This email address is being protected from spambots. You need JavaScript enabled to view it., 507-288-4331.

Box Office

Located in the Mayo Civic Center at 30 Civic Center Drive in Rochester Minnesota.
Tickets purchased in person incur no convenience fees.
Event InformationHow To Buy
In State Toll Free

Box Office Hours

Monday - Friday 10:00am - 5:30pm
Saturday - 10:00am - 2:00pm
Sunday - CLOSED

The Box Office will open one (1) hour before each ticketed performance on event days.